- AIDAs - Atention, Interest, Desire, Actions, support
- CPC - Cost Per Click: The amount an advertiser pays each time a user clicks on their online ad. It's a common pricing model for paid advertising campaigns, such as Google Ads.
- CPM - Cost Per Mille (Cost Per Thousand): The cost an advertiser pays for one thousand impressions (views) of their online ad. It's often used for display advertising.
- CTR - Click-Through Rate: The percentage of people who click on an ad after seeing it. It's calculated by dividing the number of clicks by the number of ad impressions and is used to measure ad effectiveness.
- CPA - Cost Per Acquisition: The cost an advertiser pays for a specific action or conversion, such as a sale, sign-up, or download, resulting from their ad campaign.
- ROI - Return on Investment: A measure of the profitability of a marketing campaign, calculated by comparing the revenue generated to the amount spent on the campaign.
- CTR - Conversion Rate: The percentage of website visitors who complete a desired action, such as making a purchase or filling out a contact form.
- SEO - Search Engine Optimization: The practice of optimizing a website or content to rank higher in search engine results pages (SERPs) organically, without paid advertising.
- SERP - Search Engine Results Page: The page displayed by a search engine in response to a user's query, listing relevant websites and their descriptions.
- SEM - Search Engine Marketing: A form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising (e.g., Google Ads).
- PPC - Pay-Per-Click: A type of online advertising where advertisers pay a fee each time their ad is clicked. It's often associated with search engine advertising.
- SMM - Social Media Marketing: Marketing efforts focused on promoting products or services through social media platforms like Facebook, Twitter, and Instagram.
- CTR - Customer Relationship Management: A strategy and technology for managing interactions and relationships with customers, often involving the use of CRM software.
- KPI - Key Performance Indicator: A measurable metric used to evaluate the success of a marketing campaign or business objective.
- CMS - Content Management System: A software platform that allows users to create, manage, and publish digital content on websites easily. Examples include WordPress and Drupal.
- B2B - Business-to-Business: Refers to businesses that primarily sell products or services to other businesses rather than to consumers (B2C).
- B2C - Business-to-Consumer: Refers to businesses that sell products or services directly to consumers.
- CTA - Call to Action: A prompt or instruction that encourages the audience to take a specific action, such as "Buy Now," "Sign Up," or "Learn More."
- UGC - User-Generated Content: Content created and shared by customers or users, often on social media, to promote a brand or product.
- CPV - Cost Per View: The cost an advertiser pays for each view of their video ad, typically used in video advertising campaigns.
- DM - Direct Message: A private message sent on social media or through other digital communication platforms.
These abbreviations are commonly used in digital marketing discussions and campaigns, and understanding them can be essential for success in the field.
